Garment Care
How to Do It Right
Keep your favourite companions looking good and ready to wear. Our clothes are designed with lasting wear in mind, and thoughtful care helps you get more out of them.
Start with the care label in your garment. The general tips below offer additional guidance on washing, freshening up and storing your clothes. Always follow the label where instructions differ, and only wash, steam or iron a garment if its care instructions allow it.
Need advice on a particular piece? Get in touch — our team is here to help.
Wash Less
Our top tip to maintain beautiful clothes: Only wash most garments, excluding underwear and socks, after two or more wears. Treat stains promptly, air out well, and consider using a steamer. Store by folding along creases or using hangers, avoiding throwing them over a chair.
Freshen up in the Freezer
If you use the freezer to freshen up a garment between washes, make sure it is dry first. Pack it tightly in a waterproof bag and keep it away from food that could cause stains. Afterwards, allow it to air out for 1–7 days before wearing.
Learn How to Use Steam
Steaming can help freshen up clothes between washes and relax creases. When it replaces a machine wash, you save the water that wash would have used. Check the care label before steaming. For suitable garments, hanging them in the bathroom while you shower is another way to help ease creases.
Iron With Care
Garments appear crisp when ironed. Follow care label instructions for the right temperature. Tips: 1. Ensure fabric is damp before ironing. 2. Iron inside focusing on seams. 3. Place fabric between garment and iron to prevent burns/stains.
How to Store
To help your favorite clothes last longer, store them neatly. Invest in quality hangers for jackets and shirts. Clip trousers at the hem or hang them. Store jersey tops and knitwear flat to maintain their shape.
Focus: Shirts
When washing shirting, always use an eco-friendly detergent. Unbutton cuffs and placket to reduce strain on buttons, helping them stay secure. Shake out post-wash to minimize creases, then hang dry for a relaxed look or iron inside out.
Focus: Jumper
When washing your jumper, avoid washing vegan and woolen jumpers together, as caring for wool is unique. Turn the jumper inside out for better fabric care. After washing, shake and reshape gently. Dry flat on a towel for intact shape.
Focus: Trousers
When washing trousers, turn them inside out to prevent fabric wear. Empty pockets and close zips. Shake out trousers after washing, then clip on hanger to dry. Options for clipping: fold hems or clip on waistband.
Focus: Jackets
Check the care label first — not every jacket is suitable for washing. If washing is permitted, unbutton all buttons to reduce strain and leave the jacket right side out to help preserve its shape. Gently shake it out after washing to reduce creases, then follow the care label’s drying instructions. Only steam if the care instructions allow it.
